There are many platforms, techniques, and strategies of Digital Marketing, and even more are the tools available to us. According to the objectives to be achieved, a good digital marketer must, therefore, be able to develop a strategy that goes to touch the right buttons of this huge keyboard. Those who are looking for new leads, for example, could focus on a content marketing strategy, creating and sharing useful content for their audience and target audience. Those who want immediate visibility, on the other hand, should rather focus on online advertising. In short, according to your needs, you need to carry out different activities, mixing them from time to time in the right way.
At the base of every digital marketing job, there is an SEO strategy, which is the optimization of the website to gain better positioning on search engines. The better the SEO of a portal, the greater the organic traffic - and therefore not paid - that will arrive on the website, to potentially increase conversions as well youtube likes.
SOCIAL MEDIA MARKETING
Social media marketing and digital marketing are not synonyms:
The purpose of Social media marketing is to promote brands, services, and products through the main and most effective social networks of the network. With careful management of your spaces on Youtube, Facebook, Twitter, LinkedIn, Instagram, Google +, Pinterest, and Snapchat, it is, in fact, possible to improve brand awareness, increase traffic and generate valuable leads.
Native advertising is a particular form of online advertising, which involves the insertion of promotional elements within coherent content, to homogenize and as to be less aggressive and disturbing for the user. In this field, there is no limit to the imagination: all that is online promotion without being advertising in the strict sense of the term is also Native advertising.
Say Pay-Per-Click and say Google Ads. To speed up the work of those involved in digital marketing and to ensure the desired result, in most cases, it becomes essential to start a Pay-Per-Click campaign with Google Ads, to guarantee maximum visibility. The positive side, of course, is that you only pay for the clicks made by users. Moreover, PPC advertising is not only done on Google, but also on Facebook, Twitter, and even on Youtube in terms of Youtube views, clicks etc.
Making posts for corporate blogs, producing informative videos, writing ebooks, publishing highly instructive infographics for users: all of this is content marketing, and has the aim of generating brand awareness by attracting the public's interest in a transparent way.
Those who deal with Digital Marketing cannot forget the effectiveness of good Email Marketing campaigns. It is, in fact, one of the best ways to communicate value to users through a wide range of messages: newsletters, welcome messages, follow-up emails, promotional emails. The important thing is to be able to dose the promotional and informative contents well!